In a marketing campaign for the 2014 Sierra Truck, GMC invited lifestyle and automotive writers and editors to experience glamping. Their mission was to have the editors of national magazines experience the lifestyle of owning a GMC Sierra. It was reported that, editors from the Los Angeles Times, Vanity Fair, Huffington Post and Car and Driver were in attendance.
GMC’s special guests were greeted with the new Sierra trucks and then attended GMC Trailering Academy to learn how to safely tow their weekend accommodations, vintage Airstream trailers. After the safety course, guests drove the Sierra trucks with Airstreams in tow to the GMC Base Camp at El Capitan Beach – an already popular spot for glamping (See El Capitan Canyon).
Once there, guests experience luxury camping in a rugged setting. The area at El Capitan Beach was transformed into a luxurious lounge in true glamping style. Guests enjoyed a gourmet dinner, mixed cocktails, hammocks and rocking chairs, games, and roasted marshmallows. Guests drove the trucks to explore nearby Solvang, Fess Parker Winery, and downtown Santa Barbara.