GMC Uses Glamping in Marketing Campaign for the 2014 GMC Sierra

In a marketing campaign for the 2014 Sierra Truck, GMC invited lifestyle and automotive writers and editors to experience glamping. Their mission was to have the editors of national magazines experience the lifestyle of owning a GMC Sierra. It was reported that, editors from the Los Angeles Times, Vanity Fair, Huffington Post and Car and Driver were in attendance.

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GMC’s special guests were greeted with the new Sierra trucks and then attended GMC Trailering Academy to learn how to safely tow their weekend accommodations, vintage Airstream trailers. After the safety course, guests drove the Sierra trucks with Airstreams in tow to the GMC Base Camp at El Capitan Beach – an already popular spot for glamping (See El Capitan Canyon).

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Once there, guests experience luxury camping in a rugged setting. The area at El Capitan Beach was transformed into a luxurious lounge in true glamping style. Guests enjoyed a gourmet dinner, mixed cocktails, hammocks and rocking chairs, games, and roasted marshmallows. Guests drove the trucks to explore nearby Solvang, Fess Parker Winery, and downtown Santa Barbara.

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It’s worth mentioning, if you’re looking for the same type of experience, the Santa Barbara Auto Camp there are also plenty of options other places for Airstream glamping.

A Peek Inside the Glamping Tent from 90210

The elaborate setup (pictured above) is the work of Outdoors Geek, a Denver-based outfitter whose self-proclaimed mission is to make quality camping gear accessible to everyone, at any place, at anytime. Their mission taken literally, means outfitting those of us who prefer luxury camping or glamping to traditional camping.  Outdoors Geek offers glamping options including canvas tents furnished with queen-size beds, couches, and even carpet.


Outdoors Geek was enlisted by 90210 to create a glamping set for their Season 5 episode entitled “Into the Wild” as reported on CNN’s post ‘Glamping’ in style. It’s also worth noting Olympian Ryan Lochte made a cameo appearance in the episode as himself.


In an ironic twist, traditional campers often turn their nose up at luxury glamping comforts stating that it’s not camping and referencing some uncomfortable part of “real” camping. Let’s just agree to disagree about how we spend our vacation time.

Cliff Diving and Relaxing at The Caves in Jamaica

On the scenic limestone cliffs of Negril on Jamaica’s western side, we find a resort that embodies glamping and tropical hideaway, The Caves by Island Outpost. Glamping is all about finding a true ‘getaway’ where privacy, and calm allow the discerning traveler the opportunity to experience a destination to its fullest. The Caves combines the romance and magic of the ocean with all the comforts you can expect from a glamping destination. Negril is located away from larger more crowded Jamaican resorts. The Caves is for travelers who appreciate the extra effort to make an experience special.


Adventurous travelers will have no trouble being entertained. Negril has a reputation for some of the region’s best snorkeling, scuba diving, jet skiing, and outdoor experiences. The Caves is comprised of two acres of oceanfront property designed to maximize privacy and a feeling of tropical seclusion despite its proximity to a vibrant town center. The landscape is truly inspiring starting with the honeycomb cliffs atop which the resort stands. Per tradition, guests are encouraged to take early morning dives from the cliffs. Jumps start at 8 ft and can go all the way up to 30 ft and even one inside of a cave.

Negril is famous for its seven-mile beach, which is a short 15-minute drive from the resort.  There you will find even more activities and adventure companies providing everything from parasailing to deep-sea fishing. You might say boredom doesn’t exist in a place like this.

The Caves Aveda Concept Spa is one of the major attractions. Topping the list is the “Caves Massage” where guests receive their treatment by candle light in an actual cave while listening to the sounds of the ocean.  The Caves also has a sauna, plunge pool, and saltwater pool in support of complete relaxation.


There are 12 choices for cliff-side accommodations, including one and two-bedroom cottages or the larger three-bedroom villa. Each cottage is work of art with its sweeping views of the spectacular landscape and handcrafted comfort. For example, one cottage called “Stardust” is perched on the cliff’s edge overlooking the ocean. The second story bedroom is highlighted by a cozy sitting area offset by a view-worthy balcony.

The Caves

Dining at this all-inclusive resort is anything but standard. Meals are made from local ingredients and follow home recipes. It’s not only the what but the where, meals are served either at an oceanfront gazebo, at a hand-crafted stone table under the stars at the cliff’s edge, or in a private cave (with reservations). To get your mouth watering, here are a few items from the menu: Succulent Rock Shrimp simmered in a Savory Coconut Sauce and served with Seasoned Basmati Rice and sautéed Calalloo greens and a roasted ripe plantain, for dessert, Coconut Crepe with a scoop of homemade tropical mango sorbet, and there’s much, much more.

The Caves, Jamaica

The Blackwell Rum Bar, housed by two limestone grottos, has a full open bar where you can enjoy after dinner drinks. The bar is furnished with cut stone tables and benches built by local stonemasons, not to mention the beautiful backdrop of the turquoise ocean water.

Getting to The Caves is fairly simple, the Montego Bay Sangster International Airport (MBJ) is only an hour and a half away and flights are available from major U.S. cities.

Book your vacation through and receive $100 Spa Credit!


Photo credits: All photos courtesy of The Caves and Island Outpost