GMC Uses Glamping in Marketing Campaign for the 2014 GMC Sierra

In a marketing campaign for the 2014 Sierra Truck, GMC invited lifestyle and automotive writers and editors to experience glamping. Their mission was to have the editors of national magazines experience the lifestyle of owning a GMC Sierra. It was reported that, editors from the Los Angeles Times, Vanity Fair, Huffington Post and Car and Driver were in attendance.

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GMC’s special guests were greeted with the new Sierra trucks and then attended GMC Trailering Academy to learn how to safely tow their weekend accommodations, vintage Airstream trailers. After the safety course, guests drove the Sierra trucks with Airstreams in tow to the GMC Base Camp at El Capitan Beach – an already popular spot for glamping (See El Capitan Canyon).

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Once there, guests experience luxury camping in a rugged setting. The area at El Capitan Beach was transformed into a luxurious lounge in true glamping style. Guests enjoyed a gourmet dinner, mixed cocktails, hammocks and rocking chairs, games, and roasted marshmallows. Guests drove the trucks to explore nearby Solvang, Fess Parker Winery, and downtown Santa Barbara.

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It’s worth mentioning, if you’re looking for the same type of experience, the Santa Barbara Auto Camp there are also plenty of options other places for Airstream glamping.

Could You Spend 9 Hours In A Luxury Capsule?

9 Hour Luxury Hotel

Japan’s simplistic lifestyle can be useful – perhaps necessary – when in the nation’s bustling cities. For overnight travelers or layover victims there’s now a capsule hotel to fit your overnight needs with luxurious simplicity. It’s made it onto the trend boards – so you now have the excuse you’ve been waiting for to try capsule living. It’s called 9H and can be found in Kyoto or inside the Narita Airport in Tokyo. This luxury capsule hotel is offering a concept that could go mainstream. 9H is short for Nine Hours and is described pretty accurately by the title alone.

The ‘nine hours’ at 9H translates to one hour of shower, seven hours of sleep, then one hour of rest and morning ritual. On their website they compare themselves to water vessels, where hotels are ripple-waking cruise ships and the luxury capsule is a smooth sailing cruiser. The typical non-luxury capsule hotel might be a wooden leak-prone fishing craft – but that’s beside the point.

The break-out concept here is that when you’re in the city your place of sleep shouldn’t distract from your involvement in experiencing the city. It keeps the ‘crash pad’ idea of capsule hotels with the extension of luxury that makes for a restful night. The introduction of capsule hotels has been a success in Japan’s cities, especially since space is one of the most valuable commodities. Usually capsule hotels are known for being poorly maintained and very uncomfortable. Have we found a reliable option for short-term travelers at last? One major point in favor of 9H for western travelers is space. Namely length. Yes, at 9h you’ll actually fit the mattress.

9 hour luxury capsule basicsThe basics:

  • 9H respects the different genders by providing different hotels for boys and girls.
  • A one-body-per-capsule rule is non-negotiable.
  • At check-in you’ll get a locker key and pod key.
  • The pod comes furnished with a towel, toothbrush, toothpaste, robe, slippers and of course the automated ambiance that Japan is known for.
  • The locker and lounge rooms are spacious and clean.
  • Eating, drinking, and web browsing is done outside the pod in the lounge area. The pod is for sleep.

9 hour luxury capsule processThe most notable downside for 9H is that those staying there must be practitioners of the simplistic lifestyle 9H accommodates. That means luggage… or the absence thereof. The 9H concept is cool for those who only have a briefcase to carry around with them during the day. Having to lug anything more than that through already crowded streets makes the extra price tag for 24h hotel room look very appealing.

Japan is a metropolis for the strange and innovative. Other things to make it into web and blog buzz (and how could they not?!) include night ‘hosts’, virtual dating, themed love hotels, cosplay dates, cat cafes and more. Aside from cat cafes, none of these odd concepts are really trending – but they are certainly worth a double-take. Be sure to check a few of them out for some extra cultural envelopment. In terms of accommodation, you might be surprised by super tech toilets and showers if you’re a first time Japan visitor. There’s no english manual, usually, so factor in about 30 minutes out of the 9H to dedicated towards deciphering the shower label.

(Photos from 9h nine hours)

Glamping Review: Silky Oaks Lodge

“This is the last traffic light on the east coast of Australia,” my driver tells me, wiping a single bead of sweat from his sunburnt brow. “You can drive from here all the way to Cape York, the most northerly point on this continent, without having to stop for another red light.”

Less than 15 minutes after he’s shifted his van back into gear, we’re pulling into Silky Oaks Lodge, and the resorts that line Australia’s east coast seem infinitely distant. Swaying fields of golden sugar cane and infinite sea views have given way to the Daintree rainforest’s profusion of green draping itself over the orogenic folds of the Great Dividing Range.

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The Daintree is Earth’s oldest living rainforest, estimated to be about 180 million years old. It’s the last remaining relic of a tropical rainforest that once covered all of Australia. The continent’s distinctive animals began to evolve in this environment. The first flowering plants are thought to have bloomed here, and it’s easy to find species of giant fern that once fed dinosaurs. It is one of our planet’s most wondrous ecosystems.

Most of the Daintree rainforest is protected in a world heritage listed national park, but in the thin sliver between the park’s southeastern edge and the Mossman River, Silky Oaks Lodge nestles itself into this lush environment.

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Like every guest, I’m offered welcome drink in the Jungle Perch upon arrival.  The stilted gazebo sits high above the river in the rainforest canopy.  On Silky Oaks’ restaurant plates and in its glasses, tropical flavors are the order of the day. Notes of citrus and mango dance on my palate, and I survey the tree tops around me, a different blooming orchid spilling into view with each quarter turn of my head.

I take a few minutes to soak it all in. Just a few hours off a trans-Pacific flight, I’m jetlagged and generally exhausted, but my new surroundings have given me the urge to explore.

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My home for the next few nights will be a luxurious tree house with a porch that juts into a steep-walled primeval valley below. Countless shades of green overhang the stone paths I navigate through Silky Oaks toward my cabin. It’s virtually impossible to keep the Daintree at bay.

“Keeping the rainforest back is a constant job,” says Paul Van Min, who migrated to tropical north Queensland from the cooler climes of Melbourne to build the rainforest retreat. “It will grow over the paths and boardwalks in days if you aren’t constantly cutting it back.”

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It’s easy enough to believe. A tropical cyclone came through the area just a few weeks before I arrived, but any damage that it did to the forest here has already been covered up by new growth. Life bursts forth everywhere.

Silky Oaks staff will arrange for guests to go sunset sailing on the Coral Sea, diving on the Great Barrier Reef and spear fishing with local Aboriginal people, but hiking in the national park on the lodge’s doorstep is what pulls me in first.

Waterfall

Two trails leave directly from the property. The mountain trail climbs steeply into the park, while the flatter river trail leads past a few picnic spots to the thundering Fig Tree rapids about an hour’s walk upstream.

I tackle the river trail first. The Mossman River is fed by a mountain spring high in the Great Dividing Range, and it stays cool even in summer. Along its banks, the river feels like a natural air conditioner. Afternoon rain filters warmly through the rainforest canopy, contrasting with the rush of air cooled by the river. Even hiking in the tropical heat, I stay cool.

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After sampling a seafood tapas platter of prawn spring rolls, melt in your mouth reef fish and local barramundi, I’m more than ready for a good night’s sleep. My tree house comes equipped with two beds: one indoor, and one on my oversized porch.

The indoor bed is the larger of the two, but there’s only one of me, and both are equally inviting, crisply made with Macadamia-nut chocolates on their pillows for dessert. Given the chance to sleep with nothing but a mosquito net between myself and this extraordinary rainforest, I take it.

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The burbling of a tiny stream nearby is echoed by the roar of the Mossman in the distance, and I fade pleasantly in and out of consciousness for a while. This aquatic soundscape is overlaid with innumerable insects chirping and periodic bursts of birdsong. The jetlag I’d been feeling is lulled away for good as I settle in for twelve full hours of the soundest sleep I’ve ever had.

(Photos from Silky Oaks Lodge)